您委托外部服务商开展 GEO 优化
沙利文可围绕您与服务商约定的关键词、平台及周期开展独立监测,提供服务商汇报之外的结果参考,协助您核验效果反馈、沟通具体表现,并为阶段性服务验收提供参考。
GEO PERFORMANCE MONITORING SERVICES
GEO PERFORMANCE MONITORING SERVICES
Service overview
沙利文可根据您的监测关键词、目标平台及监测周期,提供独立于优化执行的效果监测,并按需出具监测报告,支持您开展效果核验、工作复盘与内部汇报。
沙利文可围绕您与服务商约定的关键词、平台及周期开展独立监测,提供服务商汇报之外的结果参考,协助您核验效果反馈、沟通具体表现,并为阶段性服务验收提供参考。
沙利文可根据您的内部市场或营销团队的需求,开展独立效果监测并提供报告,协助您的团队了解相关表现,为工作复盘、内部汇报及阶段性成果评估提供参考。
欢迎与沙利文沟通您的监测需求。
本服务聚焦独立效果监测与报告交付,不参与 GEO 优化方案制定或优化执行。
Monitoring scope
沙利文将结合您的关注重点,确认适用的监测维度与报告口径。
| 监测维度 | 核心指标 | 交付价值 |
|---|---|---|
| 01提及 | 无提示提及率、综合提及率、单问题提及率 | AI有没有提到我、提及频率如何 |
| 02排名 | 首位推荐率、Top3占比、设备层排名中位数 | 排第几位、是不是第一个被推荐 |
| 03商品卡 | 商品卡弹出率 | 什么时候会出现购买链接 |
| 04引用来源 | 被引次数、引用域名分布、自有域名占比 | AI依据什么信息给出答案 |
| 05情感倾向 | 正面/中性/负面占比、负面样本清单 | 被提到时是褒是贬 |
| 06竞争声量 SoV | 品牌声量份额、竞品对比矩阵、攻防变化 | 品牌与竞品的声量份额如何、较上期如何变化 |
具体监测项目与统计口径,将在服务开始前与您确认。
Monitoring approach
与您确认关键词或问题、目标平台及使用范围、监测时间与频次,使结果对应清晰的监测范围。
根据目标平台确认适用的采样方式,并在方案中说明设备、账号与会话等安排,便于理解结果获取条件。
按约定留存回答原文、采样时间,以及可获取的截图或引用链接,为后续查阅提供记录依据。
在报告中说明指标定义、有效记录数量与汇总方式,并对影响结果理解的情形作出必要说明。
Service process
请提供需监测的关键词或问题、目标平台及监测起止时间。
沙利文与您确认监测频次、内容口径及报告交付安排。
沙利文在约定范围内执行监测,记录对应回答与相关结果。
根据您的需求汇总结果,按约定时间与格式提供报告。
“监测关键词/问题”可对应外部服务商或内部团队开展优化时关注的关键词或具体提问。
Reports & deliverables
在豆包、DeepSeek、千问AI、腾讯元宝、Kimi、百度文心上追踪某品牌的可见性、纯提及率、SOV、引用和情感表现。
可见性指数
25/100AI 纯提及率
0%SOV 份额
0%引用率
98%现在国内做XX比较出名的连锁品牌哪些
Top · 千问AI商场里常见的XX连锁店哪几家口碑比较好
待优化 · 腾讯元宝想吃XX不知道选哪个牌子,有什么推荐吗
已监测平台覆盖
6 个 AI 平台:豆包、DeepSeek、千问AI、腾讯元宝、Kimi、百度文心
核心指标
可见性 25/100,AI 纯提及率 0%,SOV 0%
平台判断
千问AI表现相对领先,腾讯元宝可作为下一轮优化重点。
列明关键词、平台、周期与监测口径,方便您对应服务约定或内部工作目标。
按关键词、平台等维度整理结果,帮助您快速了解监测周期内的表现。
按约定附上典型回答、截图或引用链接,为您查阅与核验结果提供支持。
沙利文可结合您的服务约定或内部工作目标,整理相关监测结果,为不同场景下的效果沟通与评估提供参考。
核验供应商反馈,对照约定范围内的监测结果。
支持合作期间的效果沟通,提供相关记录参考。
为约定条件下的阶段性服务验收提供材料。
了解团队优化工作在约定监测范围内的相关表现。
支持阶段性工作复盘,梳理监测结果与具体记录。
为内部汇报与成果评估提供材料支持。
监测报告提供约定范围内的结果参考;服务效果或内部成果评估需结合相应约定与工作目标。
FAQ
GEO即生成式引擎优化,关注品牌在AI回答中的呈现。本服务独立监测品牌提及、推荐位置、相关表达、引用来源及竞品表现,提供评估参考,不参与优化执行。
国内平台支持DeepSeek、豆包、Kimi、腾讯元宝、通义千问和文心一言。其中,DeepSeek、豆包、腾讯元宝和通义千问的手机端独立计算,国内全部选择共计10个监测入口。
海外平台支持ChatGPT、Perplexity、Google Gemini、Grok和Microsoft Copilot。
国内电脑端、国内手机端、海外平台的单次计费标准不同。不同入口分别采样,具体监测范围及计费标准在服务开始前确认。
一个问题、一个监测入口、一台独立测试设备、一次全新会话,构成一次采样。全程不复用历史对话上下文,并按平台支持情况关闭记忆功能。
结果按有效采样统计,区分含品牌名与不含品牌名的问题,以及“提及”和“推荐”。结果反映约定测试条件下的表现,不代表所有用户的体验。
对同一个问题、同一个监测入口,每轮使用1台设备只能获得1次回答;使用10台独立设备和账号,获得10次回答以观察品牌表现是否一致。更多设备有助于减少依赖单次回答的偶然性。
可以。双方事先确认竞品范围,在相同问题、入口、时间安排和统计口径下,对比品牌与竞品表现。
采样频次和监测周期在服务开始前约定。固定配置下:
月度计划采样量=问题数×监测入口数×每轮参与设备数×每日轮次×监测天数。
指标提升说明约定条件下的表现改善,但也可能受到平台更新或外部信息变化影响,不能直接归因于供应商或优化团队。报告可支持效果核验,是否达标需结合事先约定的验收标准判断。
超时、无响应或空答案会自动重采,同一采样点3次以内的重试不另计费;仍失败的标为无效采样、不计费,不作为“品牌未提及”统计。报告会说明实际有效采样量。
客户可通过约定提供的原始回答、时间、截图或对话链接核验。AI回答存在波动,重新提问不一定得到同一答案;如有疑问,可结合原始记录和统计口径复核。
您可告知关注的关键词、目标平台及监测周期,沙利文将结合您的需求,
进一步沟通监测范围与报告安排。
Service Overview
Frost & Sullivan can offer independent effect monitoring based on your monitoring keywords, target platform, and monitoring period, and generate monitoring reports as needed, supporting you in verifying effects, conducting work reviews, and delivering internal reports.
Frost & Sullivan can conduct independent monitoring around the keywords, platform, and period agreed upon with your service provider, providing additional results beyond the service provider's report, helping you verify effect feedback, discuss specific performance, and provide references for periodic service acceptance.
Frost & Sullivan can conduct independent effect monitoring and provide reports according to the needs of your internal marketing team, helping your team understand relevant performance and providing references for work reviews, internal reports, and periodic outcome evaluations.
We welcome you to contact Frost & Sullivan regarding your monitoring needs.
This
service focuses on independent effect monitoring and report delivery; it does not participate in the formulation
or execution of GEO optimization plans.
Monitoring Scope
Frost & Sullivan will determine the applicable monitoring dimensions and report format based on your priorities.
| Monitoring Dimensions | Core Indicators | Delivered Value |
|---|---|---|
| 01Mentioned | Non-mentioning rate, overall mention rate, single question mention rate | Has AI mentioned me? What is the mention frequency? |
| 02Ranking | First recommendation rate, Top 3 proportion, median device-level ranking | Which position is I ranked in? Is I the first recommended? |
| 03Product Cards | Product card pop-up rate | When will the purchase link appear? |
| 04Source Citations | Number of citations, domain distribution of cited links, proportion of own domains | What information does AI use to provide answers? |
| 05Emotional Tendency | Positive/Neutral/Negative proportions, list of negative samples | Is the mention positive or negative? |
| 06Competition Voice SoV | Brand voice share, competitor comparison matrix, attack-and-defense changes | How have brand and competitor voice shares changed compared to last period? |
The specific monitoring items and statistical formats will be confirmed with you before the service begins.
Monitoring Approach
Confirm keywords or questions, target platform, scope of use, monitoring time, and frequency with you, so that the results correspond to a clear monitoring scope.
Determine the appropriate sampling method based on the target platform, and explain the arrangements for devices, accounts, and conversations in the plan to facilitate understanding of the result acquisition conditions.
Retain the original answer, sampling time, and available screenshots or citation links as agreed, providing a record basis for later reference.
Explain the definition of indicators, number of valid records, and aggregation method in the report, and provide necessary explanations for factors affecting the understanding of results.
Service Process
Please provide the keywords or questions to be monitored, target platform, and start/end time of monitoring.
Frost & Sullivan will confirm the monitoring frequency, content format, and report delivery arrangements with you.
Frost & Sullivan will perform monitoring within the agreed range and record the corresponding answers and related results.
Summarize the results according to your needs and provide reports in the agreed time and format.
"Monitoring keywords/questions" can correspond to keywords or specific questions that external service providers or internal teams focus on during optimization.
Reports & Deliverables
Track the visibility, pure mention rate, SoV, citations, and emotional performance of a brand on DouBao, DeepSeek, Qianwen AI, Tencent Yuanbao, Kimi, and Baidu Wenxin.
Visibility Index
25/100AI Pure Mention Rate
0%SoV Share
0%Citation Rate
98%Which well-known chain brands are active in XX in China currently?
Top · Qianwen AIWhich of the common XX chain stores in malls have good reputations?
To be optimized · Tencent YuanbaoI want to eat XX but don't know which brand to choose. Are there any recommendations?
MonitoredPlatform Coverage
6 AI platforms: DouBao, DeepSeek, Qianwen AI, Tencent Yuanbao, Kimi, Baidu Wenxin
Core Indicators
Visibility 25/100, AI pure mention rate 0%, SoV 0%
Platform Judgment
Qianwen AI performs relatively well; Tencent Yuanbao can be the focus of the next optimization round.
List keywords, platform, period, and monitoring format to help you align with service agreements or internal goals.
Organize results by keywords, platform, etc., to help you quickly understand performance during the monitoring period.
Attach typical answers, screenshots, or citation links as agreed to support you in checking and verifying results.
Frost & Sullivan can organize relevant monitoring results based on your service agreements or internal goals, providing references for effect communication and evaluation in different scenarios.
Verify supplier feedback and compare with the monitoring results within the agreed scope.
Support
effect communication during the collaboration period and provide relevant record references.
Provide
materials for periodic service acceptance under agreed conditions.
Understand the performance of the team's optimization work within the agreed monitoring scope.
Support
periodic work review and sort out monitoring results and specific records.
Provide material support for
internal reports and outcome evaluation.
The monitoring report provides references within the agreed scope; service effectiveness or internal outcome evaluation must be combined with corresponding agreements and goals.
FAQ
GEO refers to generative engine optimization, focusing on the presentation of brands in AI responses. This service independently monitors brand mentions, recommendation positions, related expressions, citation sources, and competitor performance, providing evaluation references without participating in optimization execution.
Domestic platforms support DeepSeek, DouBao, Kimi, Tencent Yuanbao, Tongyijianwen, and Wenxin Yiren. Among them, DeepSeek, DouBao, Tencent Yuanbao, and Tongyijianwen have independent mobile computing, with a total of 10 monitoring entries selected in China.
overseas platforms support ChatGPT, Perplexity, Google Gemini, Grok, and Microsoft Copilot.
The billing standards for domestic computer, domestic mobile, and overseas platforms are different. Different entries are sampled separately, and the specific monitoring scope and billing standards will be confirmed before the service begins.
One question, one monitoring entry, one independent testing device, and one new conversation constitute one sampling. The historical conversation context is not reused throughout, and memory functions are disabled according to platform support.
Results are calculated based on valid samplings, distinguishing between questions containing brand names and those without, as well as "mention" and "recommendation". The results reflect performance under the agreed testing conditions, but do not represent the experience of all users.
For the same question and monitoring entry, using 1 device per round only yields 1 answer; using 10 independent devices and accounts yields 10 answers to observe whether brand performance is consistent. More devices help reduce the randomness of a single answer.
Yes. Both parties should confirm the competitor scope in advance, and compare brand and competitor performance under the same question, entry, schedule, and statistical format.
Sampling frequency and monitoring period are agreed upon before the service begins. Under fixed configuration:
Monthly planned sampling volume = Number of questions × Number of monitoring entries × Number of devices per round × Number of rounds per day × Number of monitoring days.
An improved indicator indicates improved performance under the agreed conditions, but it may also be affected by platform updates or external information changes, and cannot be directly attributed to the supplier or optimization team. The report can support effect verification, but whether it meets standards requires judgment based on the pre-agreed acceptance criteria.
If the time runs out, there is no response, or the answer is empty, the sampling will be redone automatically. Retries within 3 times at the same sampling point are not charged. If still failed, it is marked as invalid sampling and not counted, and not counted as "brand not mentioned". The report will indicate the actual number of valid samplings.
Customers can verify your GEO monitoring needs through the original answer, time, screenshots, or conversation link provided.
You can inform us of the keywords you are concerned about, target platform, and monitoring period, and Frost & Sullivan will further discuss the monitoring scope and report arrangements according to your needs.